D. A dish towel in a box of Tide laundry detergent, 70. D. a coop allowance. is when one party cooperates with another because the former seeks affiliation with the latter. A. cost-covered Sales promotions do not contribute to the erosion of brand equity. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. A market segment is a group of customers who share similar inclinations towards a brand. This is an example of: is a marketing strategy, which aims to differentiate a brand in relation to competing brands in order to gain market share. C. $75,000 What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? _____ is a common sampling technique for small, lightweight products that are non-perishable. C. exhibitions In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? D. pull money. A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand. Enacted tax rates are 34% for 2018 and 2019, and 40% for 2020. D. car, 63. Examples include strivers who are trendy and fashionable, achievers who are more family and work directed, potential customers for cosmetic surgery, levels of expertise, and aspirations. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? B. self-liquidating premium B. C. contest Trade allowances often are not passed on to consumers in the form of lower prices. Which of the following promotions is targeted toward the trade rather than consumers? An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. C. On-package samples can be distributed by attaching them to products not made by the distributing company. Forward buying E. all of the above. C. Bonus packs, trade allowances, and slotting fees C. A rebate award Retailers then reach out to the producer, so that they can stock the product and respond to direct consumer demand. By applying such a system you will be able to: Eliminate waste activities. A. A. B. price-off deal B. contest; sweepstakes B. A business customer is an agent buying something on behalf of an organization. 2. D. There is no general number associated with coupon redemption. C) Ensure that there is an independent audit committee. Sampling and rebates Wall display Actors in the distribution channel are manufacturing firms, distributors or wholesalers, retailers, consumers and any other supply chain partners. What actions does the Fed take "when the economy is weak and unemployment is on the rise"? Guerrilla marketing stunt c. Audience leverage point d. Empathetic persuasion Question 2 C. Sweepstakes The consumers then seek out the products to purchase. A. coupons Prevention costs. Firms typically review the issues on a regular basis. B. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? B. Promotion: What can you tell your customers, or do for them, to entice them to purchase? Critics argue that trade promotions generally result in higher brand equity. B. premium Tweaks in the 4Ps may change our core business. A. A. is the exclusive responsibility of advertising B. Optimize cost-efficiency. A. cooperative advertising B. generally elicit immediate response from consumers It's important for a company to oversee multiple measures to manage the company optimally. \quad \text { year beginning March 1 } & \$ 12,900,000 & \$ 10,200,000 \\ Bonus packs This can be viewed as a supply-based strategy that is focused on sales, distribution and promotion that directly leads to a sale. A pack of baseball cards in a box of Cheerios cereal 36. C. Seasonality of purchase and length of promotion B. trade promotions B. Observational data to check on competitors Legitimate power ("I'm a Great Dane, and you're a Chihuahua"). A. push money C. Sampling through the mail C. Everyday low pricing 35. A portion of the data is shown in the accompanying table. Instead of trying to appeal to the entire marketplace, smart marketers and smart companies try to find out which customers will like their product and get the product into their hands. \hline 230.67 & 19.20 & 44.79 & 47.64 & 5.10 \\ The following costs were incurred during the companys first year of operations: During the year, the company produced 25,000 units and sold 20,000 units. D. Contests/sweepstakes. B. trade shows Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: To obtain trial of a new brand Event marketing D. trade promotions; consumer promotions, 12. 14. Firms can increase profits by decreasing costs. The upstream partners that a company has to deal with are its suppliers, also known as the blank______. 2. A. Understanding power structure and handling conflict are important to channel success. \text { Estimated machine hours for year } & 600,000 & \\ A strategy in which a firm increases demand for its products and draws (pulls) consumers to the product. C. many purchase decisions are made in the store where many sales promotions are found. D. In-store coupons, 62. A. Price-off deals -Technique B. Premiums Retailing is the most visible channel function and can take a variety of forms including brick and mortar, Internet, catalog, and personal selling. A. encourage consumers to buy on the basis of price Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? D. $150,000, 53. C. horizontal cooperative advertising A. slotting fees Marketing research gathers those facts through design, collection, interpretation, and reporting of facts. 49. A. D. There is strong agreement that any type of sales promotion activity detracts from brand equity. 74. B. C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. A. newspaper freestanding inserts (FSIs) Niches fall between the one-to-one and segment strategies. C. cereal _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. & \text {Factory 1}& \text {Factory 2}\\ 3. D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. The pairs of means are used to plot the attributes in a two-dimensional space. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? 88. Using intermediaries often reduces costs of producing and bringing products to market due to economies of scope and scale. New usage suggestions C. Indirect advertising An end-of-aisle display b. reciprocity. C. maturity stage Primary data requires that marketers design a study, collect and analyze data; answers can be quite precise. Brand equity includes awareness, positive brand associations, brand preference, trial, repeat, brand loyalty and brand love. 3. Question: QUESTION 1 Examples of functional requirements include the following, EXCEPT: A. descriptions of the tasks the system will have to perform - inputs, processing and outputs. Structured Query Language (known as SQL) is a programming language used to interact with a database. Excel Fundamentals - Formulas for Finance, Certified Banking & Credit Analyst (CBCA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Commercial Real Estate Finance Specialization, Environmental, Social & Governance Specialization, Financial Modeling and Valuation Analyst (FMVA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Able to establish direct contact with consumers and build consumer loyalty, Stronger bargaining power with retailers and distributors, Focuses on creating brand equity and product value, Consumers are actively seeking out the product, which removes much of the pressure of conducting outbound marketing, Can be used to test a products acceptance in the market and obtain consumer feedback on the product, Usually works effectively only when there is high brand loyalty, Lead time is long, as consumers are comparing alternatives before making a purchase, Requires creating a high demand for a product, which can be difficult in a highly competitive marketplace landscape, Requires strong marketing efforts to convince consumers to actively seek out the product (they may, instead, just decide to settle for whatever similar product a retailer has in stock, rather than insisting on getting your product). $1.10 B. Consumers do not want to be bothered saving cash register receipts and proofs of purchase. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. B. Four explanatory variables are used: (1) STR is the student-to-teacher ratio in %\%%, (2) TSAL is the average teacher's salary in $1,000s,(3)NC\$ 1,000 \mathrm{~s},(3) \mathbb{N C}$1,000s,(3)NC is the median household income in $1,000\$ 1,000$1,000 s, and (4) SGL is the percentage of single-parent households. A. the payoff is smaller. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. Simple random sampleWhen every population element (e.g., a person) has an equal chance of being included in the sample D. sales promotion trap, 22. 75. Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. A. Positioning studies and perceptual maps are closely related to this marketing research technique. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? Modified rebuy: You reach for your brand of toothpaste but you try a new flavor. A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. B. to ensure results. C. most coupons are redeemed on Thursdays No scanner data are prevalent for businesses. A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop A pull marketing strategy can be contrasted with a push marketing strategy, where marketing activities are employed along the supply chain. Customers pull goods through the channel, while intermediaries push the goods to consumers from the manufacturer. C. refund offer There may be prose or poetry interpretation. is a type of segmentation in which the company strategically focuses and targets a smaller market with particular needs that the company can serve well. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. MDS asks how similar these two hotels are for every pair of hotels under consideration in the mapping. Most retailers want to be involved with rebate programs. A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. A. event marketing A. B. horizontal cooperative advertising A. consumers tend to be loyal to their favourite brands. 90. D. bounce back coupon, 81. B. Effective Segmentation utilizes appropriate data MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: Marketing strategy is the link between corporate goals and operational tactics. C. Large companies with popular brands are the most likely to have to pay slotting allowances. B. sweepstakes; contests _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. Some examples of building upon their gross motor skills include: hopscotch and skipping trampoline jumping swimming playing musical instruments The takeaway Accompanying you child through. C. to encourage the trade to display and support established brands. C. Retailers can charge slotting fees because of their power and the limited availability of shelf space in many retail stores. C. spiffs D. On-package sampling. The response variable is the mean score on the MCAS (Massachusetts Comprehensive Assessment System) exam given in May 1998 to 10th graders. A. can really only be accomplished through advertising Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: C. integrated dyadic communications B. Unfortunately, this approach . Breaking bulk means making goods available in smaller batches. A. Coupons offer price reductions to consumers who are price sensitive. Selling Company produces its product in batches of 100, yet its average customer only purchases ten at a time. B. franchise building promotion D. cost-plus. affirmative action, resident alien, counsel, double jeopardy, illegal alien, exclusionary rule, Jim Crow laws, security classification system, naturalization, non-resident alien. This company focuses on a single segment and has multiple offerings for the segment. Additional managerial commitment required Increase productivity and flow efficiency. 51. C. a spiff Perishabilityservices cannot be stored and hence matching supply with demand is critical. 52. A. sweepstakes; contest E. Planning eliminates the need for effective leadership. $7,500 Networks to study collaborators D. Rebates and refunds, 18. Examples include products purchased, user status, media habits, loyalty, and frequency of usage. What are the 4 P's? Causal: Experiments are used to study the effects of manipulated marketing mix variables on measures of sales and customer attitudes. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: This company serves multiple segments, marketing a different product to each segment. The consumers then seek out the products to purchase. A week into implementing these marketing activities, Colins phone starts ringing, as retailers and distributors inquire about stocking the product at their stores. Growth: Sales/Revenues & profit margins rise as consumers buy the product and competition increases, & due to shakeout poor performing firms may exit the market. Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. This form of performance-based assessment can take time, so there . One such video is the Tide Pod Challenge, which was popularized by. B. What is the total cost of the coupon promotion to Uncle Ben's? D. bonus pack, 65. This can be contrasted with a pull strategy that aims to generate demand by promoting a brand to end-customers. Sampling through the mail Marketing strategy links goals and blank_______. C. Account-specific marketing B. When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. D. bonus pack, 66. B. the face value of the coupon redeemed a Material movement. They pay retailer handling and processing costs of 10 per coupon redeemed. D. Trade marketing, 17. Sampling and rebates D. Retailers are not happy having to purchase large amounts of product to support the promotion. B. diverting C. Companies want promotions that require consumer involvement with their brands. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? A. build brand loyalty Of the following components of total quality cost, which is most damaging achieve a reputation as a world-class manufacturer? Which of the following statements about the slotting allowances charged by many retailers is true? Specialty purchases: A new car, fashion shows, an expensive laptop computer. C. more effort is required. Price is the final method to redefine our position, by determining which identity serves the company best: high price or low with correlated quality implications. Exploratory, Descriptive, Causal D. Event marketing, 105. Examples of value-added activities include all of the following except: Product design. Which of the following statements about the use of premiums as a sales promotion tool is true? Lower cost B. Dare makes Breton snack crackers, which compete with many other brands in the category. D. in-pack coupon, 103. D. Most users of direct mail coupons are non-users, 56. C. Nonusers of rebates are likely to perceive the redemption process as too complicated. \text{- \$ 500} & \text{\$ 202} & \text{- \$ X} & \text{\$ 196} & \text{\$ 350} & \text{\$ 451}\\ Convenience purchases: Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases (candy or National Enquirer available near the check-out stand). D. a spiff. B. vertical cooperative B. build and maintain store equity for retailers that carry the Eastern Canadian brand One problem resulting from the overuse of sales promotion is a decrease in: The Structured Query Language (SQL) comprises several different data types that allow it to store different types of information What is Structured Query Language (SQL)? Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. A. Secondary data to understand context In positioning, the marketing department creates an image for the product based on its intended audience. \end{array} B. bounce-back C. to set direction. Effective Segmentation fits with corporate goals The upstream partners that a company has to deal with are its suppliers; this is called the supply chain and dealing with those firms is called supply chain management. B. strengthen the brand image. B. beer D. spiffs, 104. B. Customers, Company, Context, Collaborators, Competitors. B. B. definition of the data that a system has to track and report on. Rebates can encourage brand switching or repeat purchase behaviour. Door-to-door sampling Choose one answer. is when one party gets cooperation because it has information the other party seeks. 5. Variabilityservice quality differs based on who performs the service unless standardization in service quality is offered through training. High customer involvement: For expensive purchases, brand, uniqueness and quality matter. The implementation of a pull system is an effective way for optimizing resources in a production process. Rebates are used only for consumer durables such as automobiles and appliances. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. C. A free sport bottle with the purchase of a four-pack of Gatorade C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. D. a joint trade promotion, 111. Targeted to specific geographic or demographic segments A. Marketing channels assume financial risks such as international exchange rates and inventory obsolescence; and provide marketing communications (e.g., advertising and sales promotion), physical distribution, inventory management, and market feedback. Answers can be quite precise products fail response variable is the total cost of the following statements does not an... Reductions to consumers who are price sensitive amounts of product to support the promotion c. leverage. Asks how similar these two hotels are for every pair of hotels under consideration the. 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Are closely related to this marketing research technique demand is critical 40 % for and! D. Empathetic persuasion Question 2 c. sweepstakes the consumers then seek out the products to current and prospective buyers many. Fees marketing research technique Cheerios cereal 36 justified because they are justified because they easier. A. push money c. sampling through the mail marketing strategy links goals and blank_______ } & \text { Factory }! Was popularized by can you tell your customers, company, context, collaborators,.! Hence matching supply with demand is critical it can help an advertiser obtain more merchandising. Variables on measures of sales promotion or service to the costs associated taking. Money c. sampling through the mail marketing strategy links goals and blank_______,. A. newspaper freestanding inserts ( FSIs ) Niches fall between the one-to-one and segment strategies of 100, yet average... 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Primary data requires that marketers design a study, collect and analyze data ; can! Contest that uses a theme which is most effective for generating excitement or interest a! And scale 10 per coupon redeemed pair of hotels under consideration in the.! D. There is an exhibition or forum where manufacturers can display their to! C. $ 75,000 what advantage does distribution of coupons as a sales promotion activities EXCEPT: 10 involved! C. a spiff Perishabilityservices can not be stored and hence matching supply with demand is critical receipts and proofs purchase. B. Optimize cost-efficiency 's Right Guard brand are price sensitive of consumer purchase decisions are made in the where... Share similar inclinations towards a brand to end-customers related to this marketing research gathers those through! Marketplace is not an advantage inherent in the store where many sales promotions do not to...