Weve got Peter Feigin. Enjoy the chicken tenders. Giannis was like, Ill make this simple, its got to be bigger than that Lakers ring it might be, and its got to be cool. We wanted like a really cool clean design. I think one of the big skills is, I definitely do not know the answer to everything and if youre able to Basically I do think I can solve anything. How do we become attractive and bring more companies here and bring more empty nesters and college graduates and make this a really attractive place to live. A billionaire? Above me there are my two children, my son, Tyler, my daughter, Courtney. Theyre the worst. Post-acquisition were in an interesting time in life where my dad had been ill for a while and there was no way I was going to move to Milwaukee or take, even have the prospect of taking a job because I wanted to stay in New York and be with my father. Well, I think again, it kind of goes back to we thought we were this awakened organization because our percentages looked good. Feigin, who had held executive positions at Madison Square Garden, Marquis Jet Partners and NetJets, packed up his New York home and went to Milwaukee in 2014. John: Its fascinating you say that. Hey, so talk a little bit about impact. Now you win, you have the championship. When Khris was a rookie, I said, "Do you know whose jersey you wearing?" You talk about your operating board committee, youve got these Masters of the Universe, and really you start with the answer. Peter: Yeah, so I think its here and I think its all about the customization, right. Kind of surreal. God, I love it as a case study. The most meaningful thing that you can never take for granted is we gave about 850 part-time workers rings to get done. Peter Feigin: That's an interesting statement. You buy the Bucks, you help with that whole negotiation and you were living in New York, so you were married already and you decided. Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. You got to think about what the objective is, but I truly do believe, just no is not an answer if you surround yourself with smart people. Very little sympathy or empathy for pro athletes because of what they get paid. Peter: We took the lumps and then, yeah, I had my dream job when I was in my mid-20s as in Madison Square Garden like running marketing for the New York Knicks and I thought I could have died and gone to heaven and thats, I lived breathed in the Knicks basketball and Ranger hockey, it was the greatest. In the middle of New York and your, John: You knew you wanted to be a business person when you went to. I think its hard to grasp where this is going, but it professionalizes players at this, Peter: point teenagers at a much earlier level than theyve ever been. Peter Feigin: And then, one of the more proud moments in pro sports, we lead a boycott to a game, that becomes really a pause for the entire world. He captained. I think if I had kind of the listening skills that I still need to get better at, I would be better at kind of understanding. But you got to remember, there's the rest of the neighborhood and we've got to continue to focus on the task at hand. It was one of these terrible times where, when youre in pro sport, you book all your revenue, you do all your dirty business before tip-off and if they didnt have somebody to run the business in July, it wouldve been a disaster and they were stuck with me and thats my road to success. Michael Red: I don't know if that's the responsibility of the organization to have that permeate throughout the city, but have you seen a shift in Milwaukee, even when it comes to people coming together from different races and different creeds? We're not only going to be public, we're going to privately help kind of move the cause and funding. Either it came from Khris Middleton or Jack [crosstalk 00:02:21]. Peter: professionalized on a revenue basis, so yeah. Like you said at the top of the show, very few human beings even get to be in this position in any professional sports level. Hes very straightforward. How could we not be good at quick serve restaurants? Can you keep a competitive championship-caliber team across an era? Im so proud and honored to have this conversation with you today, and thank you for your generosity of your time. And I love your brother. Peter: Hes was in consumer products. Citation. Thats for every aspect of it. Peter Feigin: That's right. Peter Feigin is riding his Peloton bike. In business it takes a real challenging of like where your growth is going to come from I in a big way. "Now we have to monitor and figure out and organize the groups that travel from Greece to away games and organize the meet-and-greets after the game, which by the way, aren't scheduled. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. 2023 ERI. We've made it really authentic and localized with what our food and beverage offerings are going to be. And I think he's going to sell the team. Michael Red: And then with all that going on around you, I mean, navigating the waters from a business standpoint. Peter: heres the market. We're talking about localizing all of our social, so in every language you can imagine to absorb it from us, so we can tell the story. It's kind of like the joy of, like I said, I was a rough athlete compared to the Olympian and All-Star I'm talking to. And we come from a city that's the urban city is 40% African American and probably 20% Hispanic, right? Even though you think youre such a great brand, there are a hundred things that happen in New York a day that youre one of the elements. We were sitting brainstorming like, how do we keep people employed? She is like, "We're in this together." But no matter how skilled the player, new members are included on a probationary basis. He was a truly taught consumer products, marketing, and operations guy, was okay. Peter: Yeah, I think the credible and constancy is like NFTs and, are in the next phase. But I will tell you that most cathartic incredible, awesome thing, which everybody told me and again, the collaborative is awesome. Peter Feigin, president of the Milwaukee Bucks in Wisconsin, was interviewed by a reporter from NBC affiliate TMJ4 News in his car outside of the team's Fiserv Forum after the Bucks were confirmed . It was, like you couldn't even, if you had a thousand scenarios, of what the last year could be for the Milwaukee Bucks and what you're kind of thinking about and dealing with, it's just been a pretty incredible ride and ton of emotion. Peter: You are a genius because you use food as youre incentive and nothing better than ice cream. Because, I mean, you lived here for 11 years and I guarantee you, as great as everybody was, they still thought of you as a Columbus, Ohio guy. Peter: NIL has no guardrails, no anything whos getting paid what? Peter Feigin: I think nobody could have imagined what that does to you on a personal psychological emotional level. I mean, I probably publicly spoke for the first time in my life 100 times in the first 200 days to everybody from Lions Clubs to the barber shop, to the Boy Scouts and the Girl Scouts to kind of preach how big a deal it is for city this size to have and keep an NBA team. Kevin Draughon, who participates in the games, sat with Dylan Feigin and her brother, Jackson. Their track record proves it. I better go home and talk to Natalia to do it. I guarantee youll find motivation and guidance from this remarkable man. But it was one of these kind of diversion life lessons that you don't know where life takes you and just take total opportunity for it. And I really do think like so powerful and so great, because it really accelerated the chipping away of this systematic racism, if nothing else, brought it to the forefront and the top of discussion in mind. Thats good. Before life as we knew it went on hiatus in March, Peter Feigin was occasionally returning to New York from Milwaukee for weekend visits and to rejoin The Run, which has become multigenerational. But was like loved and I think Im addicted. This years edition comes stamped with the Roman numeral XXVIII, to commemorate the games 28 years of existence. Peter Feigin: Listen. "I have a 14-year-old boy who can basically tell me every single player in the NBA, as well as G-League, what Europeans are playing all through NBA 2K," Feigin says. Michael Red: Peter, Peter Feigin. Michael Red: Were you always a risk taker or was that cultivated in your household or where did that risk taking ability come from? With a B? Woodhouse recalled asking him. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. NBA all-star, olympic gold medalist & world-class investor. John: Hundreds. Peter Feigin, president of the Milwaukee Bucks. Marc Lasry, the co-owner of the Bucks, joined The Run when his sons were students at Trevor. I said, oh, its so good to get all your support. Michael Red: I'm a big believer that the healthier the person, the healthier the product, healthier the business. How are we going to attack this?". I think to be successful here and take it from a very fast talking, sometimes lazy speaking New Yorker, who swears too much and does everything. One was to have the keys to the gym and the other was to have the keys to the gear closet to get it done. I understood what a call to action was. "Very simply, we went into the market and said, 'We're going to build this market. His friends, while the games are suspended, are trying to stay as prepared as possible. John: Its so amazing you say that. Over the years, The Run has become an indispensable part of the players weekend routines and a socioeconomic hodgepodge. In a Q&A with The Undefeated, Milwaukee Bucks president Peter Feigin talked about resuming the season, the business lost due to COVID-19, and much more. There is an honor system. My wife and I have known each other since high school. Talk about the journey to the Bucks and how did that happen and then why Milwaukee? Peter Feigin, President of the NBAs Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. And I think the balance is really, really tough because you know what an NBA season is. John: Your mom was part of the George Lois generation and Jerry Della Femina and then Donny Deutschs father David Deutsch. I literally said, "Hey, Giannis, do me a favor. Well, Peter, this has been more than a delight. Feigin's first task was evident right away. You miss making a game-winning shot. Michael Red: If you had to go back to your 16-year-old self, what advice would you give your 16-year-old self? If you've been that lucky and you've been that blessed then you've got to share. Its hundreds of rings. We got to like we want to use our platform to affect change and change the world. Peter Feigin: This is where I want to be. John: Thats awesome. His is a story of grit, will, and great humor. Everybody knows you are going to work your butt off if you work here. Feigin says Bucks Gaming will consist of roughly 10 full-time employees, including the team's five players, who will be housed by the franchise. Kearns has been shooting at an abandoned hoop that he discovered behind a train station in Connecticut. Which is a huge opportunity. We were either 29th or 30th in a league of 30 teams, we were in a 25-year-old arena, that part of this was how do we get a new arena built? Their experience is basketball. 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