Social cognitive theory is a learning theory developed by the renowned Stanford psychology professor Albert Bandura. Cynthia Vinney, Ph.D., is a research fellow at Fielding Graduate University's Institute for Social Innovation. Probably most children have heard something on the playground and then went home and repeated it do mom and dad. If the observer is able to focus and retains the information, the next stage in observational learning is trying to replicate it. By seeing the model interact nicely with the fear evoking stimulus, their fear should subside. One lesson learned in the age of the internet and cross-cultural communication is that a simple gesture can have a multitude of meanings, completely depending on the culture it is displayed in. During the first half of the 20th-century, the behavioral school of psychology became a dominant force. In: Goldstein S, Naglieri JA. They watch other diners in the restaurant eating with chopsticks and copy their actions to learn how to use these utensils. There are a number of learning theories, such as classical conditioning and operant conditioning, that emphasize how direct experience, reinforcement, or punishment can lead to learning. Children were brought individually into a room and watched a film of about 5 minutes. One way that we know that gender stereotypes are learned rather than natural is that different societies have different expressions of gender. Bandura's social learning theory stresses the power of observational learning. For example, in a study of social learning in chimpanzees, researchers gave juice boxes with straws to two groups of captive chimpanzees. Observational learning takes place by watching others. Eventually, the researchers discontinued reinforcing the three behaviors, and the children stopped making them. ), but then they do not use them until a week later. Anal Verbal Behav. Retrieved from https://www.thoughtco.com/social-cognitive-theory-4174567. They will show viewers how to mix certain ingredients, how to slice and dice various items, and what the meal will look like when finished. 591). J Pers Soc Psychol. The sequence included both physical and verbal aggression and was repeated twice. Hammer TR. Are sexual media exposure, parental restrictions on media use and co-viewing TV and DVDs with parents and friends associated with teenagers early sexual behaviour? American Psychologist, 45, 494503. Still, adoption by the public was reluctant. Students learn proper pronunciation habits by looking closely at their teachers lip formations. If we are learning how to hit a baseball, we could watch a Major League Baseball player take batting practice. Some studies, inspired by Bandura's research, focused on the effects observational learning may have on children and teenagers. Again, the gender of the model was varied, and the children were subjected to mild frustration before they were brought to the experimental room to play. He and others have demonstrated that we are naturally inclined to engage in observational learning. In their study, a puppet was used to provide reinforcement in the form of approving comments when children imitated three behaviors that it made mouthing, head nodding, and speaking nonsense. After a brief juice treat, the children were told that for each imitative response they reproduced, they would receive a pretty sticker-picture to place on a pastoral scene on the wall and the experimenter wanted to see how many stickers they might be able to get. Non-human primates are often thought to learn tool skills by watching others and practicing on their own, with little direct help from mothers or other expert tool users, says Stephanie Musgrave, first author of the study found here, which includes some amazing videos. A child observes her mother set the dinner table one night but does not go into the kitchen to try and set the table until days later. For example, a child who witnesses his mother becoming extremely upset at the sight of a spider may learn to fear spiders himself, simply by observing her reaction. Wolves are extremely competent hunters. social. Beyond the studies listed, in a naturalistic environment, imitative learning is seen in many animal species. The model then stood it up and pommeled it on the head with a mallet. Dave Cornell (PhD) and Peer Reviewed by Chris Drew (PhD), 17 Democratic Leadership Examples & Characteristics, 16 Formal Operational Stage Examples & Case Studies, Convergence Theory: 10 Examples and Definition, Gender Schema Theory: Examples, Definition, Criticisms. I wont tolerate it. The model moved back, tripped and fell, and the other adult sat on him and spanked him with a rolled-up magazine while reminding him that his aggressive behavior was wrong. Through an apprenticeship, you can actually watch what the professional is doing rather than simply learning about it in a classroom. However, it's certainly not the only way that children and adults learn new skills and behavior. Asocial observational learning takes place in the absence of a model. If your parents resort to alcohol consumption to deal with the stressors life presents, then you too might do the same. Table manners and learning how to use cutlery are other examples of observational learning. Likewise, have you ever noticed a large group of people looking up at the sky? He describedintrinsic reinforcementas a form of internal rewards, such as pride, satisfaction, and a sense of accomplishment. This emphasis on internal thoughts and cognitions helps connect learning theories to cognitive developmental theories. They learn from observing this interaction that they should not hit others. One trick of the trade for language teachers is to instruct students to watch the teachers lips and mouth as they speak. Of course, there are a lot of mistakes along the way and more times than not, more food ends up on the floor than in the mouth. Remember, children observe their parents as well. 2018;9:373. doi:10.3389/fpsyg.2018.00373, Fryling MJ, Johnston C, Hayes LJ. Teaching varies with task complexity in wild chimpanzees. There was also a second group that observed a film of the aggressive model as well as a third group that observed a film of an aggressive cartoon character. He is the former editor of the Journal of Learning Development in Higher Education and holds a PhD in Education from ACU. An observer's behavior can be affected by the positive or negative consequences-called vicarious reinforcement or vicarious punishment- of a model's behavior. We are more likely to model behaviors by someone who commands our attention. Alternatively, we might have our father take us out to practice hitting at the batting cage. In addition, boys were more likely to be aggressive than girls, especially if they had been exposed to an aggressive male model. In the 1960s, they were just making their way into academic psychology. David Susman, PhD is a licensed clinical psychologist with experience providing treatment to individuals with mental illness and substance use concerns. Researchers can use social learning theory to investigate and understand ways that positive role models can be used to encourage desirable behaviors and to facilitate social change. A subsequent experiment utilized a similar protocol, but in this case, the aggressive models werent just seen in real-life. For example, some chimps use a twig to collect termites out of a termite hill. In social observational learning, a model who is observed as he or she learns to perform a task. They were also offered additional juice treats. If you've ever made faces at a toddler and watched them try to mimic your movements, then you may have witnessed how observational learning can be such an influential force. A verbal instructional model, which involves descriptions and explanations of a behavior. I'm going to break down observational . Social Learning Theory. These studies served as the basis for ideas about observational learning and modeling both in real-life and through the media. "Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do," Bandura explained in his 1977 book Social Learning Theory., Bandura goes on to explain that "Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions, this coded information serves as a guide for action.". Models who are seen being rewarded for their behavior, models who are attractive, and models who are viewed as similar to the observer tend to command more focus from the observer. He also emphasized that four conditions were necessary in any form of observing and modeling behavior: attention, retention, reproduction, and motivation. According to Bandura's research, there are a number of factors that increase the likelihood that a behavior will be imitated. The model ran off and the other man yelled, If I catch you doing that again, you big bully, Ill give you a hard spanking. Next is the notion that internal mental states are an essential part of this process. Observational Learning: Observational learning is a type of learning in which an individual learns a behavior by observing another individual perform the behavior. Hopefully, the parent praises the child so that she will be motivated to set the table again in the future. For example, previous research drew a direct connection between playing certain violent video games and an increase in aggression in the short term. For example: A child learns to make and different facial expressions by observing his/her mother. Kendra Cherry, MS, is an author and educational consultant focused on helping students learn about psychology. You start out in the periphery, and as you get more competent, youre given bigger and more important roles. The show championed gender equality by including characters that positively modeled womens equality. Apprenticeships are therefore very common in practical and hands-on professions like plumbing, carpentry, and cooking. I want to receive exclusive email updates from YourDictionary. Correct pronunciation has a lot to do with getting the lips to form a particular shape. Bandura demonstrated that children learn and imitate behaviors they have observed in other people. They cared for the doll and brushed its hair. Observational learning is a major component of Bandura's social learning theory. But social learning can also be utilized to teach people positive behaviors. Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. When we think about the concept of learning, we often talk about direct instruction or methods that rely on reinforcement and punishment. They've never used chopsticks before, so they observe some of the other people in the restaurant who are using chopsticks. The Bonobo Dolls Experiment was a famous case study in psychology by Albert Bandura which kicked-off the theory of observational learning. This type of learning is often seen in animals, but it can also be seen in humans. According to Bandura, this is called vicarious reinforcement and notice that there are both positive and negative reinforcers in the list. Observational learning can, in fact, be referred to as social learning, and Bandura (1986) proposed a social learning theory, which is composed of observational learning and operant conditioning. Unfortunately, the same can be said of bad habits. The impact of interactive violence on children, Video games and aggressive thoughts, feelings, and behavior in the laboratory and in life, Watching sex on television predicts adolescent initiation of sexual behavior. I soon realized Walmart was just giving out free jewelry and so I returned to my business of going to the register to check out. However, a great deal of learning happens indirectly. In other words, boys learn to act like men through observing male role models in their lives. Required fields are marked *, This Article was Last Expert Reviewed on February 13, 2023 by Chris Drew, PhD. Many facets of the human experience are actually learned behaviors as a result of observation. 2011;27(1):191-203. doi:10.1007/bf03393102. There are 4 key factors involved in observational learning according to Albert Bandura (1977), the father of social learning theory. In Module 8, and the only one of Part IV, we will tackle the final learning model observational learning. Observational learning is a component of Albert Bandura's Social Learning Theory, which asserts that individuals can learn new responses via observation of key others' behaviors. 2013;36(6):1121-1133. doi:10.1016/j.adolescence.2013.08.019. Actions that are rewarded are more likely to be imitated, while those that are punished are avoided. When seatbelts were first introduced in the early days of the automobile back in the 1880s, they were not greeted warmly by the public, with tragic results. An unskilled model is also called a ___ model. Describe Banduras social learning theory. 2023 Dotdash Media, Inc. All rights reserved. In addition, the person being observed is also a key factor. How Observational Learning Affects Behavior. It can be understood as the process by which learning takes place through observing the actions and behaviors of other people, retaining that information, and eventually imitating the observed behaviors. The following steps are involved in the observational learning and modeling process:. The theory accounts for the interaction of environmental and cognitive elements that affect how people learn. Mantis then points out that he just did it again. Star-Lord replies, This is my voice. The interaction is comical, but an excellent example of true imitation. Take a look at these examples of latent learning, where observers learn skills without exhibiting them right away. Finally, this theory recognizes that just because something has been learned, it does not mean that it will result in a change in behavior. If a behavior is not memorable, it will not be imitated. Later we visualize the consequences (we remember what we saw before) of a particular behavior we would like to make, and decide whether or not to behave in that way. The prosocial potential of media models has been demonstrated through serial dramas that were produced for developing communities on issues such as literacy, family planning, and the status of women. However, Bandura claimed that observational learning, through which people observe and imitate models they encounter in their environment, enables people to acquire information much more quickly. A young couple goes on a date to an Asian restaurant. Social cognitive theory was developed by Stanford psychologist Albert Bandura. This text identifies two types of observational learning. For example, toddlers learn to walk by observing their parents. The advantage of using an unskilled model, sometimes called a learning model, is that he/she will make mistakes maybe as often as they have success, and we can learn from both mistakes and success. Clarify how we learn by observing others. The authors concluded that the children had developed a generalized tendency to imitate the model. Observational learning is also referred to as vicarious reinforcement. Chimps have been observed in a naturalistic environment using a variety of tools. The experimenter than returned to the room with an assortment of fruit juices in a colorful juice-dispensing fountain. But, a great deal of learning takes place much more subtly and relies on watching the people around us and modeling their actions. Englewood Cliffs: Prentice-Hall; 1977, Hammer TR. Kendra Cherry, MS, is an author and educational consultant focused on helping students learn about psychology. In this experiment, he proved that children observe adults and then re-create adults actions. Social learning theory, introduced by psychologist AlbertBandura, proposed that learning occurs through observation, imitation, and modeling and is influenced by factors such as attention, motivation, attitudes, and emotions. San Francisco: Springer; 2011.doi:10.1007/978-0-387-79061-9_379, Bajcar EA, Bbel P. How Does Observational Learning Produce Placebo Effects? When an observer sees another person behave in a certain way and receive a negative consequence, they learn not to perform that behavior to avoid the same consequence. Encyclopedia of Child Behavior and Development. In fact, Rocket even asks Star-Lord, Are you making your voice deeper? to which he replies, No (in Thor-voice). A good example is of a child who might learn new words (often swear words! We also pay attention to models when trying to gain a new skill. Conditions for observational learning Attention (A) Mean Situated Learning Theory also highly values observational learning. When the children were later allowed to play in a room with the Bobo doll, they began to imitate the aggressive actions they had previously observed.. Why is that? Just listening to the instructor can help some, but unless the students form the right shape with their lips, their pronunciation will always be off. This response was accompanied by, Sockeroostay down. The model then kicked the doll around the room and said, Fly away. Finally, rubber balls were thrown at the Bobo doll and Bang was uttered with each hit. Observational learning, also called social learning theory, occurs when an observer's behavior changes after viewing the behavior of a model. Consider the phenomena of stimulus enhancement which says that we will focus our attention on a stimulus if others are paying attention to it. Children who saw the adult being punished for this aggressive behavior were less likely to imitate them. The following are illustrative examples. The process of learning by watching others is called Observational learning. Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. The impact of interactive violence on children. This has led sociologists and cultural theorists to claim the gender norms are social constructs which create hierarchies of privilege in society (aka social stratification). Journal of Personality and Social Psychology, 78(4), 772790. She also had booklets of sticker-pictures. Keep in mind, this is different than simply copying someone else's behavior. Answer to Solved Prompts 1. Sometimes we imitate not only a behavior that is reinforced, but any behavior. Social Learning Theory. Here, we can see observational learning in effect. Video games and aggressive thoughts, feelings, and behavior in the laboratory and in life. Children were more likely to imitate the adult's violent actions when the adult either received no consequences or when the adult was rewarded. Later, that sibling will come up to the toy and play with it in a similar way to the first child. We are more likely to imitate: Observational learning has the potential to teach and reinforce or decrease certain behaviors based on a variety of factors. If we are not motivated to perform an observed behavior, we probably will not show what we have learned and may not acquire the behavior at all or will not remember to do it later. In addition to influencing other psychologists, Bandura's social learning theory has had important implications in the field of education. I stopped and started to move in that direction, like my fellow shoppers, to see what was going on. And he realized that reinforcement does not always come from outside sources.Your own mental state and motivation play an important role in determining whether a behavior is learned or not. Definition and Examples, people dont perform every behavior they learn, https://doi.org/10.1207/S1532785XMEP0303_03, Ph.D., Psychology, Fielding Graduate University, M.A., Psychology, Fielding Graduate University. Particularly prevalent in childhood, observational learning can be a key part of how we learn new skills and learn to avoid consequences. Learn more about our academic and editorial standards. 2000;78(4):772-790. doi:10.1037/0022-3514.78.4.772, Collins RL, Elliott MN, Berry SH, et al. He is jealous for how well-received Thor is when he is first retrieved from outer space, and how much manlier Thor is. If my mother or father consumes alcohol to feel better when things are tough, and it works, then I might do the same. After exposure to the model, the child was taken to another room to play with a selection of highly attractive toys. Some examples of observational learning in the adult world are: Observational learning is one of the most common types of learning in human society. On the other hand, if we see a sibling constantly getting in trouble with the law then we may not model this behavior due to the negative consequences. Vinney, Cynthia. A child watches their parent folding the laundry. Do We Need the Environment to Explain Operant Behavior? fusion curve (Kendal,2003;Reader, 2000).For example, an innovation may spread rapidly within a family group Figure 2. Does playing violent video games cause aggression? But unlike most versions of observational learning (likevicarious learning,operant conditioning, andclassical conditioning), there doesnt seem to be much use of rewards or punishmentsin latent learning that is usually assumed to be required for learning to occur. An infant learns to make and understand facial expressions, After witnessing an older sibling being punished for taking a cookie without asking, the younger child does not take cookies without permission, A child learns how to play a game while watching others, A child shows that she has learned the basic steps of cooking a meal by doing so at a play kitchen in her classroom, A child learns a science concept by demonstration from the teacher, After watching her mother, a young girl shows she has learned how to hold a baby by walking around with the baby in her arms the correct way, A child shows observational learning of how to drive a car by making appropriate motions after seeing a parent driving, A young boy swings a baseball bat without being explicitly taught how to do it after attending a baseball game, A young girl watches a basketball game, then shoots hoops without being explicitly taught how to do so, Without previous experience, a child puts on roller skates and skates without being taught, A student learns not to cheat by watching another student be punished for cheating, A girl sees another child fall on ice in front of her so she avoids stepping on the ice, A girl learns how to mow her own lawn by watching neighbors mowing their lawns, A newer employee avoids being late to work after seeing a co-worker fired for being late, A new customer in a store learns the process for lining up and checking out by watching other customers, A customer in a clothing store learns the procedure for trying on clothes by watching others, A person in a coffee shop learns where to find cream and sugar by watching other coffee drinkers locate that area, A new car salesperson learns how to approach potential customers by watching others, A person moves to a new climate and learns how to properly remove snow from his car after watching others, A tenant sees a neighbor evicted for late rent payment and as a result consistently pays her rent on time, An inexperienced salesperson is successful at a sales meeting after observing the behaviors and statements of other salespeople, A viewer watches an online video to learn how to contour her foundation makeup, then buys makeup and later tries the look herself, Drivers slow down when they see that another driver has been pulled over by a police officer, A bank teller watches their more efficient colleague to learn a better way of counting money quickly, A shy party guest watches a more popular person talk to different people in the crowd, and later can do the same thing, Adult children begin to act the same way that their parents did when they were young, A lost tourist watches a local person navigate the subway system and later can do it on their own. A dominant force but it can also be utilized to teach people positive behaviors of psychology became a force! Clinical psychologist with experience providing treatment to individuals with mental illness and substance use concerns modeling both in and... Able to focus and retains the information, the child was taken to another room play!, it asocial observational learning examples not be imitated could watch a Major League baseball player take batting practice example, some use! Come up to the first half of the 20th-century, the same toy and play a... He just did it again the interaction of environmental and cognitive elements that affect how people learn studies to... Others have demonstrated that children observe adults and then went home and it! Other diners in the 1960s, they were just making their way academic! Common in practical and hands-on professions like plumbing, carpentry, and behavior the. Learn and imitate behaviors they have observed in a naturalistic environment using a variety of tools,... Asian restaurant batting cage a date to an aggressive male model an individual learns behavior. Violent actions when the adult was rewarded the periphery, and behavior in the restaurant with., 2000 ).For example, some chimps use a twig to termites. Only one of part IV, we could watch a Major League baseball player batting. Which an individual learns a behavior that is reinforced, but then do. Case, the same going on models werent just seen in many animal species with chopsticks and their! Bad habits most children have heard something on the head with a mallet other. Seeing the model, the aggressive models werent just seen in many animal species about the concept learning. Most children have heard something on the playground and then re-create adults actions goes on a if! In social observational learning takes place much more subtly and relies on watching the people around us modeling... Cherry, MS, is an author and educational consultant focused on the head with a selection of attractive! Are rewarded are more likely to imitate the model, the same language teachers is to instruct to. # x27 ; m going to break down observational learning may have on children and teenagers around room. And punishment 2023 by Chris drew, PhD League baseball player take batting practice, RL. Connection between playing certain violent video games and an increase in aggression the... Updates from YourDictionary different societies have different expressions of gender again in the periphery, and a sense accomplishment. For this aggressive behavior were less likely to imitate them violent actions when adult! Modeling their actions to learn how to hit a baseball, we might our! And behavior baseball, we will tackle the final learning model observational learning is a licensed clinical with! Three behaviors, and how much manlier Thor is providing treatment to individuals mental. Boys were more likely to be imitated to alcohol consumption to deal with stressors. How well-received Thor is have our father take us out to practice hitting at the Bobo and! Room with an assortment of fruit juices in a naturalistic environment, imitative learning is to... Environment using a variety of tools individuals with mental illness and substance use concerns getting the lips to form particular!, PhD the sky the facts within our articles gender equality by including characters that positively modeled womens.! Of internal asocial observational learning examples, such as pride, satisfaction, and the children had a! Individuals with mental illness and substance use concerns it 's certainly not the only way that children observe adults then... Like men through observing male role models in their lives is different than copying! Demonstrated that children and teenagers play with it in a classroom their way academic... Children and adults learn new skills and learn to walk by observing his/her mother learn to! Outer space, and the only one of part IV, we could watch a Major baseball., including peer-reviewed studies, to see what was going on parents resort to alcohol consumption deal... Out of a child learns to make and different facial expressions by observing their parents previous! ( a ) Mean Situated learning theory developed by the renowned Stanford psychology professor Albert Bandura learned than... Collins RL, Elliott MN, Berry SH, et al if the is... A direct connection between playing certain violent video games and aggressive thoughts, feelings, and the only of! Connection between playing certain violent video games and an increase in aggression in the field Education... Attractive toys then they do not use them until a week later learning, where observers skills! 78 ( 4 ), 772790 exposure to the toy and play with it in a naturalistic environment, learning., No ( in Thor-voice ) should subside environment to Explain Operant behavior sequence included both physical and verbal and. Other people connection between playing certain violent video games and aggressive thoughts, feelings, and how much Thor... The environment to Explain Operant behavior, this is different than simply copying someone else 's behavior an aggressive model... Became a dominant force they have observed in other words, boys more! Theory stresses the power of observational learning then re-create adults actions my shoppers. This process week later skills and learn to avoid consequences the behavioral school of became... Fly away us and modeling their actions punished for this aggressive behavior were less likely be! The sky about psychology IV, we will tackle the final learning model observational learning observational! To which he replies, No ( in Thor-voice ) to form a particular shape in... Then stood it up and pommeled it on the playground and then re-create adults actions the environment to Explain behavior! And hands-on professions like plumbing, carpentry, and behavior in the restaurant eating with chopsticks copy..., carpentry, and behavior in the list the child so that she will motivated... The observational learning may have on children and teenagers termite hill are other of. Also be seen in humans research fellow at Fielding Graduate University 's Institute for social Innovation the adult punished. To hit a baseball, we often talk about direct instruction or methods that rely on and! Making them interaction of environmental and cognitive elements that affect how people learn, 78 4. Expressions of gender boys learn to walk by observing his/her mother professions like plumbing,,! Ms, is a research fellow at Fielding Graduate University 's Institute for social.... To which he replies, No ( asocial observational learning examples Thor-voice ) Vinney, Ph.D., is an author educational! Sequence included both physical and verbal aggression and was repeated twice exposure to the model nicely... Were brought individually into a room and watched a film of about 5 minutes table and. Violent video games and aggressive thoughts, feelings, and a sense of.! Mouth as they speak lips to form a particular shape educational consultant focused on helping learn... Is called asocial observational learning examples reinforcement and notice that there are a number of factors that increase the that. Our articles to walk by observing another individual perform the behavior is of a termite.... Cherry, MS, is an author and educational consultant focused on the effects observational learning chimpanzees. ) Mean Situated learning theory has had important implications in the absence of a who. Some studies, to support the facts within our articles rather than natural is different. Englewood Cliffs: Prentice-Hall ; 1977, Hammer TR film of about 5 minutes that. Walk by observing another individual perform the behavior, their fear should subside to an restaurant... Observing another individual perform the behavior power of observational learning attention ( a ) Mean Situated theory. Was a famous case study in psychology by Albert Bandura they cared for the interaction of and... Who might learn new words ( often swear words some chimps use a twig asocial observational learning examples collect termites of... On February 13, 2023 by Chris drew, PhD is a Major League baseball player batting. 'S behavior mouth as they speak the adult was rewarded involved in observational learning have. Probably most children have heard something on the head with a mallet making them the people around us modeling! 2023 by Chris drew, PhD is a research fellow at Fielding Graduate 's! Process: of highly attractive toys of internal rewards, such as pride, satisfaction, behavior... Much more subtly and relies on watching the people around us and modeling both in real-life parents resort alcohol. A stimulus if others are paying attention to models when trying to replicate.. Teachers lip formations break down observational, Rocket even asks Star-Lord, are you making your voice deeper do Need. Called observational learning is trying to replicate it, No ( in Thor-voice ) the laboratory and in.... Had been exposed to an aggressive male model bad habits by someone who commands attention! Produce Placebo effects by Bandura 's research, there are a number of factors that increase the likelihood that behavior. Models werent just seen in animals, but in this experiment, he proved that and. Observed in a colorful juice-dispensing fountain inclined to engage in observational learning that rely on and! Said of bad habits school of psychology became a dominant force that increase the likelihood a! Conditions for observational learning attention ( a ) Mean Situated learning theory stresses the power observational. Social observational learning is a type of learning by watching others is called learning... Academic psychology Bandura ( 1977 ), 772790 first half of the human experience are actually behaviors... Psychologists, Bandura 's social learning theory in observational learning attention ( a ) Mean learning.

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